Building your following

Building your following

Building your following on Instagram, twitter, Facebook any social media platform can prove an intimidating task not to mention tiresome at times. Essentially the larger your following the more business that will flow through your doors

Creating a social media following holds great importance, it’s an amazing way to build awareness, create a community, boost sales and increase retention. The results are not pigeon holed to one particular size of brand or business. Business’ can use social media to share their customer’s opinions, build a loyal community, and more importantly to drive sales.

It may feel like building a following on social media will takes months, or even years but it doesn’t have to. Here’s cueVirtue’s tips to help grow your following:

 #Hashtags

Hashtags are undoubtedly an important part about posting on Instagram and social media, but it is important that you know how to use hashtags and that you use the right hashtags with your posts. Never before have we as a society been more “plugged in” and aware of events as they occur on a global scale, virtually in real-time, and there’s no doubt social media has served as the primary enabler. By adding a #hashtag to a word, we can search literally up to the second an event occurs.  If you’re looking to stay on top of/be aware of what is going on, on a global scale, tracking the #hashtag is the best place to start. Studies and statistics prove that using three to five hashtags is optimal on a social media platform. Tip: If you use more descriptive two/ three worded hashtags that have less posts, it will help you get your photo views by people who are actually searching for specific hashtags rather than single worded popular hashtags.

Timing is key

Research shows that posting at 7am or 10pm are the most effective times to post. However,  despite all research, you won’t know exactly what works best until you start experimenting and keeping track of engagement results. Again, it all depends on your target audience and how you’re using Instagram to connect with your followers. Try experimenting with time slots Mornings, 6:30 a.m. – 9:00 a.m. Morning hours are a good time to post, people can’t resist checking their phones to see what they missed while they were asleep. Killing time on their commute to work or getting their social media fix before a hard day’s work. There is certainly a drop in engagement due to regular work and school hours. Midday, 12:00 – 2:00 p.m. Around the lunch hour is when people get a break to do what they want; that often includes checking social media.

Evenings, 5:00 p.m. – 7:00 p.m. After school and work, people get the chance to relax. People may start checking their phones while they commute or relaxing in front of the TV.  Perhaps consider posting prior to 5pm and after 7pm to capture that wider audience. According to TrackMaven Sundays see the fewest images posted, so posting then may get your images more visibility.

Go on a ‘like’ mission

Spend some time dedicated to ‘like’ hundreds of random pictures from people in your TARGET audience.  Research from Neil Patel, cofounder of Crazy Egg, Hello Bar, and KISSmetrics found that for every 100 likes he did of random pictures, he received 6.1 more followers. Neil has helped companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Connect

Firstly connect your accounts: If you haven’t already linked, your Instagram and facebook accounts then start now. Linking two or more accounts will increase your viewers and boost your following as a result.

Then Connect with your following: Once you have started to build your fan base/ followers make sure you show them some love. Reply to their comments, interact with their pages and stay as active and consistent as possible.

For ecommerce business’ products, can be costly and time consuming, using your following to test an idea before you start, making sure there is an interest in the products you will sell before you actually create the products to sell. By asking your audience their opinion on ideas, listen to your audience. Help them feel part of your brand.

Consistency

It’s important to be consistent when posting. Most people make the mistake of not posting often enough. If you want a massive Instagram following, then you need to be posting high quality photos regularly. Simply posting once every week or so will not help build a following. You need to be constantly putting new content out there and you need to make sure that it is high quality and relevant to your brand/ story.  Try not to make silly mistakes, over posting, repeated posts, irrelevant posts or using other people’s content without crediting them. As your account starts to grow and you continue to gain more followers try adding in more posts.

 

Become an industry influence by building a community with social media and content marketing. Social commerce is on the rise, and it is not going anywhere soon. It’s a great way to grow your business so dedicate the time it deserves!

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